The thinking
Research and strategy run by people who have done it for two decades — segmentation, pricing, positioning, concept and message testing. This is the part that does not get automated, and we do not pretend otherwise.
Strategy-led creative agency · Est. 2005
Humans first.
Then the machines.
- Strategy & research
- Brand & creative
- Content & production
- US Hispanic & Latin America
Twenty years of work for
- Shiseido Latin America
- Aruba Tourism Authority
- Surinam Airways
- McCormick
- BlackBerry Latin America
- Utah Office of Tourism
Who we are
Fisga Studio is a strategy-led creative agency. Twenty years of consumer research and brand building, a network of senior makers, and AI on the production load.
The people
No bench. No juniors.
A network.
A small principal team, and senior makers assembled around the brief and dissolved when the work ships. You get the people who did the work, not the people who sold it — and you are not paying for a bench between projects.
Partners
-
UNSHOT
Los Angeles · AI film production
A production company built for the age of artificial imagination — cinematic storytelling combined with advanced AI to make visuals that were not previously possible. Concept development through to fully realised AI-generated films, mood pieces and animatics, so an idea can be seen at any stage of production.
→ unshot.com -
OAK Interactive
Houston · Performance media
A full-service performance agency built around measurable growth — paid search, SEO, social and conversion-led media. Hispanic-owned, working since 2007, with a research, launch, measure, adjust rhythm that matches how we run a brief.
→ oakinteractive.com
Studios and specialists we build with. Named partners work under their own name, on their own terms.
How we are put together
Three parts, on purpose.
The makers
A curated network of senior creatives, directors, writers, designers and producers, assembled around the brief and dissolved when the work ships.
The machines
AI on production, variation, localization and the first eighty percent of anything repeatable. It is genuinely fast and it is genuinely not the strategy. Knowing the difference is most of the job.
Capabilities
What you can hand us.
Strategy & Research
- Brand positioning & architecture
- Segmentation & audience mapping
- Pricing & willingness to pay
- Concept & message testing
- Attitude & usage studies
- Satisfaction, NPS & sentiment
Brand & Creative
- Identity systems & brand books
- Campaign platforms & big ideas
- Art direction & design
- Naming, copy & narrative
- Packaging & retail expression
- Rebrands, including under pressure
Content & Production
- Film, photography & motion
- Always-on social content
- AI-assisted variation & localization
- Web design & build
- Production management & post
Markets & Activation
- US Hispanic strategy & creative
- Latin America market entry
- Experiential & partnerships
- Influencer & channel strategy
- Media planning support
- Agency & consultancy white-label
Markets
Bilingual by default,
not by translation.
A campaign translated into Spanish is a campaign in a second language. A campaign built in Spanish is a campaign. We have worked US Hispanic and Latin American markets since the beginning — tourism boards, airlines, beauty, spice, telecom — from strategy through to what happens on the ground.
Our principal was born in the US, raised in Venezuela, and works in both languages without a hand-off. That is not a credential we invented for a website; it is why brands called in the first place.
- United States
- US Hispanic
- Latin America
Selected work
Work that showed up
in the world.
The long record
- Shiseido Latin AmericaCampaign platform and launch, Argentina
- Aruba Tourism AuthorityUS Hispanic marketing strategy and campaign
- Surinam AirwaysBrand campaign development
- McCormickUS Hispanic Taco Tour — experiential program
- BlackBerry / RIM Latin AmericaCRM and lifecycle communications
- Cruise linePost-travel research and satisfaction program
Recent
- Utah Office of TourismAudience and positioning study
- Holistic CapitalPositioning and valuation narrative
The platform
Fisga
Most agencies rent their research. We own ours.
Fisga is a decision intelligence platform — public data, client context and a modeled read on pricing, positioning and audience, in under twenty minutes. The studio is built on it, so the thinking starts from evidence rather than a blank page. It sharpens every brief we take. It does not replace the work.
Start here
Tell us what you are
about to decide.
A short call is usually enough to know whether we are the right shop for it. If we are not, we will tell you who is.
Start a conversation ↗