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Work/Campaign & film

Pink's Pizza

Slice of Justice

A fake grindhouse revenge flick for a Houston pizza shop: trailer, microsite, posters and a satin jacket for the lead.

The trailer, 2 minutes 47 seconds

It was never meant to be real. That was the whole point.

We pitched a fake grindhouse revenge film for Pink's Pizza, a local spot in Houston, because it made us laugh. Think late-night Rodriguez chaos meets the deadpan cool of Drive. We shot a trailer, built a microsite and designed a full set of over-the-top film posters. We even made a custom satin jacket for the lead. It is probably still in a garage somewhere, sketch and all.

This was before everything had to be content, before likes and shares decided what lived. It was an idea we loved, built on a shoestring, and it clicked.

Proof that if you care enough, even a fake movie can leave a mark.

The work

Slice of Justice film poster
Poster
Slice of Justice film poster
Poster
On the Slice of Justice shoot
On set
On the Slice of Justice shoot
On set
On the Slice of Justice shoot
On set
On the Slice of Justice shoot
On set

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