Work/Campaign, packaging & social
Mountain Fork Brewery
Bigfoot is real. And he drinks lager.
A brewery in the Oklahoma woods, a state that lives for Bigfoot, and a mascot nobody asked for but everybody wanted.
What started as a social brief turned into something stranger.
Mountain Fork Brewery brought us in for some social. Maybe a few web tweaks. Light-touch stuff. Then we visited the brewery, a hidden gem tucked in the woods of Oklahoma, and it hit us: Oklahoma does not just believe in Bigfoot. It lives for him. Whole festivals. Footprint maps. Campfire stories passed down like scripture.
So we stopped fighting it and leaned in. Bigfoot became the brand's unofficial mascot, part mystery, part mischief, full send. We built a campaign around secret sightings and in-store stashes. Scan a QR code and you dropped into his off-the-grid hideout. Stickers, tees, point-of-sale displays, and a 12-pack refresh, because if Bigfoot drinks beer he is buying in bulk.
What started as a social media brief turned into something stranger and a lot more fun. Sometimes you follow the tracks. Sometimes you lay them yourself.
The work
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