Work/Packaging

Texian Brewing

A can should tell a story

The Bomber series launch for a brewery with a thing for Texas myth, starting with Summer Sandia, a watermelon wheat beer.

Summer Sandia bomber label

Frontier swagger, better ink, fewer ghosts.

Texian Brewing had a thing for myth. Not just history, but Texas history, the kind that gets a little taller every time it is told. They came to us to launch their Bomber series with Summer Sandia, a watermelon wheat beer dressed in frontier swagger.

We leaned in. Old-world illustration paired with clean modern type. Limited color. Big shelf presence. The label felt like something pulled from a dusty press room, with better ink and fewer ghosts.

It was one of the first times the team got hands-on with aluminum can design, sweating the print layers and press tolerances like a launch. Summer Sandia ended up in Print Magazine's Regional Design Annual. One of those early moments that proved design, done right, can grab a cold one and tell a story while it is at it.

The work

Texian Brewing full line of cans
The full line
Marfa Lights sales sheet
Sales sheet
Texian one-sheet
One-sheet

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