Work/Packaging
Texian Brewing
A can should tell a story
The Bomber series launch for a brewery with a thing for Texas myth, starting with Summer Sandia, a watermelon wheat beer.
Frontier swagger, better ink, fewer ghosts.
Texian Brewing had a thing for myth. Not just history, but Texas history, the kind that gets a little taller every time it is told. They came to us to launch their Bomber series with Summer Sandia, a watermelon wheat beer dressed in frontier swagger.
We leaned in. Old-world illustration paired with clean modern type. Limited color. Big shelf presence. The label felt like something pulled from a dusty press room, with better ink and fewer ghosts.
It was one of the first times the team got hands-on with aluminum can design, sweating the print layers and press tolerances like a launch. Summer Sandia ended up in Print Magazine's Regional Design Annual. One of those early moments that proved design, done right, can grab a cold one and tell a story while it is at it.
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