Work/Campaign & content
Louisiana Cat
A weatherman, a machine, and one hell of a campaign
A fake Cajun weatherman, a giveaway that hit its goal in under two weeks, and a follow-up that treated the machine like the family dog.
Campaign spot, 20 seconds
We turned up the heat. It worked too well.
The Louisiana heat does not mess around. So when Louisiana Cat wanted a summer giveaway, we leaned in and turned it up: a fake Cajun weatherman, boiled shrimp and broken forecasts included. The audience ate it up. The campaign hit its goal in under two weeks and had to be cut short because it worked too well.
We followed it with Man's Cat's Best Friend, a campaign that treated the machine like the family dog. Loyal. Dependable. Covered in dirt. We built the idea, the visuals, the voice and the collateral: photo shoots, sales materials, handbooks, all of it.
Louisiana Cat took home the Best Community/Customer Event award at the CNADMA conference, which recognizes dealer-led digital campaigns that actually connect with people. Good ideas, full trust, real results.
The work
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