Work/Brand identity
Pumpkin Park
A name that already belonged
A park the neighborhood had already named, given a voice, a look and a story it could claim out loud.
The neighborhood named it. We made it official.
It was always Pumpkin Park. Parents used the nickname. Kids carved it into trees. Margaret wanted the park to wear that name with pride, both to honor her daughter and to give something back to the block.
Our job was to keep the spirit and sharpen the story. We rebuilt the look, not to change it but to show it clearly. The client trusted every move and the team nailed the details.
This one meant a lot. Sometimes all a place needs is the right words and a little design to remind people why it matters.
The work
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