Work/Brand refresh & packaging
No Label Brewing Co.
Don't mess with the boss. We did.
A craft brewery moving from bottles to cans got a tighter logo, a proper face for El Hefe, and a color-blocked system you can spot from ten paces.
Brand film, 15 seconds
Glass to aluminum, with a shot of clarity first.
No Label was ready to trade glass for aluminum. Bottles felt slow, cans felt fast, and the craft shelf was getting crowded. They asked us for a shot of clarity before the switch.
We brought in a hand-lettering illustrator to give El Hefe a proper face, one that could hold its own in a sea of sameness. We stripped the noise, tightened the logo and built a clean, color-blocked system that ran across every can in the lineup. Simple on purpose. Easy to spot from ten paces.
A brewery with the nerve to call itself No Label finally looked like it meant it. It was also the team's first real step into craft beer, and the start of a lot of work in that world.
The work
Start here
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